An ethical, personal approach to design

An ethical, personal approach to design

An ethical, personal approach to design

I’m Alessandra Ciccardi, a freelance multidisciplinary art director and designer based in Turin. A lot of – studio is my independent creative space, focused on brand identity, advertising, packaging, and UI design.

I founded A lot of – studio: my independent creative space, where I support brands and organizations in creating effective visual identities, working independently or in collaboration with other professionals.

Services

Brand and visual identity

Design of distinctive visual identities that translate an organization’s values and vision into a coherent visual system. From logo creation to the Brand Book, every element helps build a brand identity that can evolve over time.

Logo design • Online and offline visual identity system • Brand guidelines

Advertising campaigns and art direction

Design of campaigns and advertising for cultural, institutional, and commercial projects.

— Art direction • Visual storytelling • Creative communication campaigns

Packaging and spatial design

Design of visual experiences that connect people, products, and spaces. Packaging, label design, and graphics for exhibitions, events, and installations: every project becomes a physical extension of the brand identity.

— Packaging design • Label design • Exhibition design • Spatial design

UX/UI design and digital assets

Design of intuitive, coherent interfaces for websites, apps, and digital platforms. The work also extends to producing all supporting digital assets — banners, email marketing graphics, and social content — ensuring consistency and effectiveness at every touchpoint.

— User interface design • Design systems • Email marketing design • Digital assets

Open Roles

Brand and visual identity

Design of distinctive visual identities that translate an organization’s values and vision into a coherent visual system. From logo creation to the Brand Book, every element helps build a brand identity that can evolve over time.

Logo design • Online and offline visual identity system • Brand guidelines

Advertising campaigns and art direction

Design of campaigns and advertising for cultural, institutional, and commercial projects.

— Art direction • Visual storytelling • Creative communication campaigns

Packaging and spatial design

Design of visual experiences that connect people, products, and spaces. Packaging, label design, and graphics for exhibitions, events, and installations: every project becomes a physical extension of the brand identity.

— Packaging design • Label design • Exhibition design • Spatial design

UX/UI design and digital assets

Design of intuitive, coherent interfaces for websites, apps, and digital platforms. The work also extends to producing all supporting digital assets — banners, email marketing graphics, and social content — ensuring consistency and effectiveness at every touchpoint.

— User interface design • Design systems • Email marketing design • Digital assets

Working with A lot of studio

Working with A lot of studio

With a special focus on projects with social, cultural, and environmental value, A lot of studio aims to use creativity to help build a fairer and more sustainable world, amplifying voices and ideas that deserve attention.

Method

01

Get in touch

01 Entriamo in contatto

We begin with an email exchange or a short video call to understand the activity, goals, and needs. This first conversation is free and without obligation.

02

Proposal

02 Proposta

A tailored proposal is sent: it describes the expected outcomes, budget, and project timeline in detail, giving a clear and structured overview. Once the estimate is approved, the collaboration begins.

03

Creative brief

Once the proposal is approved, the project starts by collecting all necessary materials and building a shared brief. This phase is essential: it allows us to work from clear information and shared goals.

04

Design development

This is the analysis, research, and creation phase, where different creative directions are explored. Visual concepts take shape and are presented and discussed together.

05

Feedback

Creative brief

06

Delivery

Once the project is approved, the final files are delivered and, when needed, support is provided for implementation and use.

Selected Clients

Eurid,

Eurid

Compagnia di San Paolo,

CSP

Compagnia di San Polo

Galup,

Galup

Italian Exhibition Group,

IEG

Italian Exhibition Group

Germano,

Germano

Superga,

Superga

Zuegg,

Zuegg

K-way,

K-way

Eucerin,

Eucerin,

Lumacherie,

Lumacherie

Tosti

Tosti

Communicate your brand meaningfully and create real impact.