I am Alessandra Ciccardi, an art director and multidisciplinary designer with a focus on brand identity, advertising, packaging and UI design.
Over 17 years of experience, I have worked with creative agencies, some of Europe's most recognised tech startups, companies and cultural institutions, receiving numerous creative awards in the field of branding and advertising.
A lot of – studio is the name of my freelance practice, my independent creative space, where I support brands and organisations in building effective visual identities — designed to last and evolve over time. I work both independently and in collaboration with creative agencies, with a growing focus on projects with social, cultural and environmental impact.
I work independently or alongside other professionals, to offer a complete service tailored to the needs of each project.
I believe in the power of visual communication as a tool capable of generating real, tangible impact — on markets, on people, on culture.
If you are looking for a collaboration — as a client or as a fellow creative — I am always open to new conversations, exchanges of ideas and shared projects.
Method
We begin with an email exchange or a short video call to understand the activity, goals, and needs. This first conversation is free and without obligation.
A tailored proposal is sent: it describes the expected outcomes, budget, and project timeline in detail, giving a clear and structured overview. Once the estimate is approved, the collaboration begins.
Creative brief
Once the proposal is approved, the project starts by collecting all necessary materials and building a shared brief. This phase is essential: it allows us to work from clear information and shared goals.
Design development
This is the analysis, research, and creation phase, where different creative directions are explored. Visual concepts take shape and are presented and discussed together.
Feedback
Creative brief
Delivery
Once the project is approved, the final files are delivered and, when needed, support is provided for implementation and use.
Selected Clients