Tosti

Tosti is an Italian winery founded in 1820, specializing in sparkling wines and frizzante wines. The project involved designing the entire label range — six references — with the goal of building a visual system coherent with the brand while giving each product its own personality.

I worked on a shared graphic structure — typographic hierarchy, label architecture and brand placement — to create a common thread across the range. Within this shared grid, I designed a specific label shape for each reference: every form dialogues with the character of the wine it contains, while the colour palette amplifies this differentiation without ever breaking the unity of the set.

The result is a range that refuses to sit still on the shelf: six bottles that speak of summer, spontaneous toasts and moments worth celebrating. Bright colours, unexpected shapes and a presence that does not ask for permission.