Digital Pills

Digital Pills is a data consultancy boutique with a distinct personality: fast-moving data scientists who measure work by outcomes, not deliverables. Starting from the existing logo, I built a complete identity system for pitch decks, LinkedIn, trade fairs, merchandise and web communication.

The only available asset was the logo. My role was to build a complete identity system around it: coherent enough to work across LinkedIn, pitch decks, trade fair booths and merchandise, and distinctive enough to stand out in a sector dominated by institutional greys.

I started by closely reading the logo’s geometry. The lettering already contained a broken line at the centre of the pill: once noticed, it was impossible not to use. I developed it into the identity’s central motif — a modular pixel grid that works as pattern, code and algorithm. The parallel with Digital Pills’ work was immediate: a system rigorous in structure, yet fully adaptable to each client’s context.

The colour palette was designed to break sector conventions without losing authority. Anchored by a strong primary blue, it expands into acid yellow-greens, soft pinks and warm nude tones — expressive enough for emotional communication, rigorous enough for data-led content.

From this foundation I designed pitch deck templates, social formats, email signatures, business cards, brochures, trade fair graphics, YouTube covers and creative directions for the website.